What is SEO?
SEO is the process of improving a website’s visibility and organic search results in popular search engines like Google. This can be done by optimising the website content, structure and on-page elements like titles, metatags and anchor text and developing off-page SEO strategies like link building and social media engagement.
When someone enters a query into a search engine, the engine will return a list of results. Your website’s position on this list is determined by how well your site has been optimised for specific keywords and phrases.
What does an SEO company do?
- On-page optimisation:
On-page optimisation is one of the most important aspects of SEO, as it is what helps a website rank higher in search engine results pages. It refers to optimising the website content, structure and on-page elements like titles, metatags and anchor text.
- Off-page optimisation:
Off-page optimisation is the process of developing off-site SEO like link building and social media engagement. These activities help to improve your website and includes actions like link building and social media engagement.
- Technical optimisation:
Technical optimisation is the process of optimising a website’s infrastructure and back-end elements to improve its visibility and organic search results. This refers to optimising the website code and improving the website’s load times.
How can SEO benefit my business?
- SEO can be a cost-effective way for small businesses to drive traffic and leads, as it doesn’t require a large budget like paid advertising does.
- For medium and large businesses, SEO can help improve brand awareness and reach new markets that would otherwise be inaccessible.
- SEO can help create an edge over competitors for all businesses by increasing visibility.
If you’re looking for ways to improve your website and business, then SEO services may be the answer. If you’re looking for digital marketing or SEO services, contact us today for a free consultation! We offer digital marketing services that will help your business grow online.